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The differences between campaign directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $96,589 average annual salary of a campaign director.
The top three skills for a campaign director include digital marketing, strategic plan and event planning. The most important skills for a media director are digital marketing, video production, and media planning.
| Campaign Director | Media Director | |
| Yearly salary | $96,589 | $112,564 |
| Hourly rate | $46.44 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 20,208 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A campaign director spearheads and oversees campaign operations, from planning to completion. Although their duties vary upon their company or industry of employment, they are usually in charge of streamlining campaign roadmaps, setting goals and timelines, establishing budgets and guidelines, and implementing programs and projects to raise brand awareness and public interest. They also coordinate managers and delegate tasks among teams, monitoring their progress regularly. Moreover, a campaign director is also responsible for liaising with internal and external parties, building positive relationships with potential partners and sponsors.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Campaign directors and media directors have different pay scales, as shown below.
| Campaign Director | Media Director | |
| Average salary | $96,589 | $112,564 |
| Salary range | Between $62,000 And $148,000 | Between $73,000 And $172,000 |
| Highest paying City | New Haven, CT | San Francisco, CA |
| Highest paying state | Connecticut | Nevada |
| Best paying company | Dermalogica | |
| Best paying industry | Media | Professional |
There are a few differences between a campaign director and a media director in terms of educational background:
| Campaign Director | Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between campaign directors' and media directors' demographics:
| Campaign Director | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |