Campaign manager vs communications director

The differences between campaign managers and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a communications director are web content, press releases, and customer service.

Campaign manager vs communications director overview

	Campaign Manager	Communications Director
Yearly salary	$78,890	$107,700
Hourly rate	$37.93	$51.78
Growth rate	8%	8%
Number of jobs	12,293	27,939
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Campaign manager vs communications director salary

Campaign managers and communications directors have different pay scales, as shown below.

	Campaign Manager	Communications Director
Average salary	$78,890	$107,700
Salary range	Between $56,000 And $109,000	Between $61,000 And $188,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Nevada	Nevada
Best paying company	Apple	McKinsey & Company Inc
Best paying industry	Technology	Health Care

Differences between campaign manager and communications director education

There are a few differences between a campaign manager and a communications director in terms of educational background:

	Campaign Manager	Communications Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Political Science	Communication
Most common college	Stanford University	Stanford University

Campaign manager vs communications director demographics

Here are the differences between campaign managers' and communications directors' demographics:

	Campaign Manager	Communications Director
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 40.2% Female, 59.8%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and communications director duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Communications director example responsibilities.

Assist in managing the Facebook and Instagram pages.
Develop and manage c-level strategic client relationships to grow revenue base.
Create and manage corporate website, online demand gen through SEO and SEM.
Manage editorial content of the organization website, build and upload web pages via HTML.
Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.

Campaign manager vs communications director skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common communications director skills

Web Content, 8%
Press Releases, 8%
Customer Service, 7%
External Communications, 5%
Project Management, 4%
Employee Engagement, 4%

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Campaign Manager
Campaign Manager vs Communications Director

Updated January 8, 2025

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