Campaign manager vs community relations director

The differences between campaign managers and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a community relations director. Additionally, a community relations director has an average salary of $96,788, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a community relations director are community relations, community events, and memory care.

Campaign manager vs community relations director overview

	Campaign Manager	Community Relations Director
Yearly salary	$78,890	$96,788
Hourly rate	$37.93	$46.53
Growth rate	8%	8%
Number of jobs	12,293	33,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Campaign manager vs community relations director salary

Campaign managers and community relations directors have different pay scales, as shown below.

	Campaign Manager	Community Relations Director
Average salary	$78,890	$96,788
Salary range	Between $56,000 And $109,000	Between $61,000 And $152,000
Highest paying City	Boston, MA	New York, NY
Highest paying state	Nevada	New York
Best paying company	Apple	Zoho
Best paying industry	Technology	Manufacturing

Differences between campaign manager and community relations director education

There are a few differences between a campaign manager and a community relations director in terms of educational background:

	Campaign Manager	Community Relations Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Political Science	Business
Most common college	Stanford University	Stanford University

Campaign manager vs community relations director demographics

Here are the differences between campaign managers' and community relations directors' demographics:

	Campaign Manager	Community Relations Director
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 25.8% Female, 74.2%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and community relations director duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Community relations director example responsibilities.

Manage monthly marketing budget for SNF and ALF facility.
Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
Maintain website and contribute to organization's Facebook page.
Convert reporting from UK GAAP to IFRS first time adoption.
Oversee community presence including Facebook, website, and print newsletters.
Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.

Campaign manager vs community relations director skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common community relations director skills

Community Relations, 23%
Community Events, 6%
Memory Care, 5%
Press Releases, 3%
Business Development, 3%
Sales Process, 3%

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Campaign Manager
Campaign Manager vs Community Relations Director

Updated January 8, 2025

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