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The differences between campaign managers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Campaign Manager | Director Of Marketing And Public Relations | |
| Yearly salary | $78,890 | $86,626 |
| Hourly rate | $37.93 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 12,293 | 94,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Campaign managers and directors of marketing and public relations have different pay scales, as shown below.
| Campaign Manager | Director Of Marketing And Public Relations | |
| Average salary | $78,890 | $86,626 |
| Salary range | Between $56,000 And $109,000 | Between $58,000 And $129,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Apple | Control4 |
| Best paying industry | Technology | Health Care |
There are a few differences between a campaign manager and a director of marketing and public relations in terms of educational background:
| Campaign Manager | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between campaign managers' and directors of marketing and public relations' demographics:
| Campaign Manager | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.3% Female, 45.7% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |