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The differences between campaign managers and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.
| Campaign Manager | Director Of Public Affairs | |
| Yearly salary | $78,890 | $114,639 |
| Hourly rate | $37.93 | $55.11 |
| Growth rate | 8% | 8% |
| Number of jobs | 12,293 | 26,290 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.
Campaign managers and directors of public affairs have different pay scales, as shown below.
| Campaign Manager | Director Of Public Affairs | |
| Average salary | $78,890 | $114,639 |
| Salary range | Between $56,000 And $109,000 | Between $70,000 And $187,000 |
| Highest paying City | Boston, MA | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | Apple | Kaiser Permanente |
| Best paying industry | Technology | Pharmaceutical |
There are a few differences between a campaign manager and a director of public affairs in terms of educational background:
| Campaign Manager | Director Of Public Affairs | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Political Science | Political Science |
| Most common college | Stanford University | Stanford University |
Here are the differences between campaign managers' and directors of public affairs' demographics:
| Campaign Manager | Director Of Public Affairs | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.3% Female, 45.7% | Male, 57.6% Female, 42.4% |
| Race ratio | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |