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Campaign manager vs director of public affairs

The differences between campaign managers and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Campaign manager vs director of public affairs overview

Campaign ManagerDirector Of Public Affairs
Yearly salary$78,890$114,639
Hourly rate$37.93$55.11
Growth rate8%8%
Number of jobs12,29326,290
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Campaign manager vs director of public affairs salary

Campaign managers and directors of public affairs have different pay scales, as shown below.

Campaign ManagerDirector Of Public Affairs
Average salary$78,890$114,639
Salary rangeBetween $56,000 And $109,000Between $70,000 And $187,000
Highest paying CityBoston, MALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyAppleKaiser Permanente
Best paying industryTechnologyPharmaceutical

Differences between campaign manager and director of public affairs education

There are a few differences between a campaign manager and a director of public affairs in terms of educational background:

Campaign ManagerDirector Of Public Affairs
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 71%
Most common majorPolitical SciencePolitical Science
Most common collegeStanford UniversityStanford University

Campaign manager vs director of public affairs demographics

Here are the differences between campaign managers' and directors of public affairs' demographics:

Campaign ManagerDirector Of Public Affairs
Average age4242
Gender ratioMale, 54.3% Female, 45.7%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between campaign manager and director of public affairs duties and responsibilities

Campaign manager example responsibilities.

  • Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
  • Manage staff for weekly phone banks at NYC campaign headquarters.
  • Upload leads into CRM and conduct post event lead qualifying activities.
  • Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
  • Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
  • Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.
  • Show more

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Campaign manager vs director of public affairs skills

Common campaign manager skills
  • Digital Marketing, 13%
  • Email Marketing, 6%
  • Email Campaigns, 5%
  • Event Planning, 4%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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