Campaign manager vs director of special events

The differences between campaign managers and directors of special events can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a director of special events. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $63,671 average annual salary of a director of special events.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a director of special events are event planning, alumni, and event management.

Campaign manager vs director of special events overview

	Campaign Manager	Director Of Special Events
Yearly salary	$78,890	$63,671
Hourly rate	$37.93	$30.61
Growth rate	8%	8%
Number of jobs	12,293	23,252
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a director of special events do?

A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process. Moreover, as a director, it is essential to lead and encourage staff to reach goals while implementing and promoting the company's policies and regulations, including its vision and mission.

Campaign manager vs director of special events salary

Campaign managers and directors of special events have different pay scales, as shown below.

	Campaign Manager	Director Of Special Events
Average salary	$78,890	$63,671
Salary range	Between $56,000 And $109,000	Between $35,000 And $113,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Apple	NRDC
Best paying industry	Technology	Professional

Differences between campaign manager and director of special events education

There are a few differences between a campaign manager and a director of special events in terms of educational background:

	Campaign Manager	Director Of Special Events
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Political Science	Business
Most common college	Stanford University	Stanford University

Campaign manager vs director of special events demographics

Here are the differences between campaign managers' and directors of special events' demographics:

	Campaign Manager	Director Of Special Events
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 25.1% Female, 74.9%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and director of special events duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Director of special events example responsibilities.

Manage the communications/special events budget to ensure ROI in accordance with the communication plan.
Restructure the budget plan for the department, achieving significant cost reductions while increasing ROI.
Organize, execute and manage all VIP hospitality and auxiliary celebrity events.
Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
Develop a BEO form to promote effective communication between front of house and back of house.
Collaborate with catering to create BEO s and assist clients with menu selection for meetings and events.

Campaign manager vs director of special events skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common director of special events skills

Event Planning, 13%
Alumni, 11%
Event Management, 7%
Event Logistics, 6%
Audio Visual, 4%
Press Releases, 3%

Campaign Manager vs. similar jobs

Campaign Manager related careers

Campaign Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Campaign Manager
Campaign Manager vs Director Of Special Events

Updated January 8, 2025

Browse executive management jobs