Campaign manager vs manager of corporate communications

The differences between campaign managers and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a manager of corporate communications. Additionally, a manager of corporate communications has an average salary of $84,161, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Campaign manager vs manager of corporate communications overview

	Campaign Manager	Manager Of Corporate Communications
Yearly salary	$78,890	$84,161
Hourly rate	$37.93	$40.46
Growth rate	8%	8%
Number of jobs	12,293	34,908
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Campaign manager vs manager of corporate communications salary

Campaign managers and managers of corporate communications have different pay scales, as shown below.

	Campaign Manager	Manager Of Corporate Communications
Average salary	$78,890	$84,161
Salary range	Between $56,000 And $109,000	Between $57,000 And $122,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Apple	Meta
Best paying industry	Technology	Manufacturing

Differences between campaign manager and manager of corporate communications education

There are a few differences between a campaign manager and a manager of corporate communications in terms of educational background:

	Campaign Manager	Manager Of Corporate Communications
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Political Science	Communication
Most common college	Stanford University	University of Pennsylvania

Campaign manager vs manager of corporate communications demographics

Here are the differences between campaign managers' and managers of corporate communications' demographics:

	Campaign Manager	Manager Of Corporate Communications
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and manager of corporate communications duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Manager of corporate communications example responsibilities.

Lead rebranding, development and launch of new corporate website.
Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
Create Intranet web pages using HTML programming.

Campaign manager vs manager of corporate communications skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common manager of corporate communications skills

Corporate Communications, 10%
Press Releases, 8%
Project Management, 6%
External Communications, 6%
Strategic Communications, 5%
Employee Engagement, 4%

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Campaign Manager vs Manager Of Corporate Communications

Updated January 8, 2025

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