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The differences between campaign managers and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a media director are digital marketing, video production, and media planning.
| Campaign Manager | Media Director | |
| Yearly salary | $78,890 | $112,564 |
| Hourly rate | $37.93 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 12,293 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Campaign managers and media directors have different pay scales, as shown below.
| Campaign Manager | Media Director | |
| Average salary | $78,890 | $112,564 |
| Salary range | Between $56,000 And $109,000 | Between $73,000 And $172,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Apple | |
| Best paying industry | Technology | Professional |
There are a few differences between a campaign manager and a media director in terms of educational background:
| Campaign Manager | Media Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between campaign managers' and media directors' demographics:
| Campaign Manager | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.3% Female, 45.7% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |