Campaign manager vs project manager

The differences between campaign managers and project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a project manager has an average salary of $91,578, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a project manager are project management, project scope, and customer service.

Campaign manager vs project manager overview

	Campaign Manager	Project Manager
Yearly salary	$78,890	$91,578
Hourly rate	$37.93	$44.03
Growth rate	8%	8%
Number of jobs	12,293	167,116
Job satisfaction	-	4.17
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Average age	42	47
Years of experience	4	-

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a project manager do?

Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.

Campaign manager vs project manager salary

Campaign managers and project managers have different pay scales, as shown below.

	Campaign Manager	Project Manager
Average salary	$78,890	$91,578
Salary range	Between $56,000 And $109,000	Between $64,000 And $129,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Apple	The Citadel
Best paying industry	Technology	Technology

Differences between campaign manager and project manager education

There are a few differences between a campaign manager and a project manager in terms of educational background:

	Campaign Manager	Project Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Most common major	Political Science	Business
Most common college	Stanford University	University of Pennsylvania

Campaign manager vs project manager demographics

Here are the differences between campaign managers' and project managers' demographics:

	Campaign Manager	Project Manager
Average age	42	47
Gender ratio	Male, 54.3% Female, 45.7%	Male, 68.9% Female, 31.1%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7%
LGBT Percentage	16%	10%

Differences between campaign manager and project manager duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

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Project manager example responsibilities.

Schedule and manage the GCP audit process.
Define, develop and manage metrics and KPIs systems for new product business group.
Manage the application process for the FDA medical device, minority and small business certifications.
Manage multiple projects and resources simultaneously while mentoring, coaching and implementing best practices, SOX and HIPAA compliance standards.
Lead teams using the Informatica ETL tool for the design and development of multiple financial and risk enterprise data warehouses.
Administer and manage Salesforce requirements.

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Campaign manager vs project manager skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common project manager skills

Project Management, 23%
Project Scope, 6%
Customer Service, 6%
Infrastructure, 5%
Status Reports, 4%
Risk Management, 3%

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Updated January 8, 2025

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