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The differences between campaign managers and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a publications manager. Additionally, a publications manager has an average salary of $94,155, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a publications manager are facebook, project management, and press releases.
| Campaign Manager | Publications Manager | |
| Yearly salary | $78,890 | $94,155 |
| Hourly rate | $37.93 | $45.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 12,293 | 18,211 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Campaign managers and publications managers have different pay scales, as shown below.
| Campaign Manager | Publications Manager | |
| Average salary | $78,890 | $94,155 |
| Salary range | Between $56,000 And $109,000 | Between $66,000 And $133,000 |
| Highest paying City | Boston, MA | Menlo Park, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | - |
There are a few differences between a campaign manager and a publications manager in terms of educational background:
| Campaign Manager | Publications Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Political Science | English |
| Most common college | Stanford University | Stanford University |
Here are the differences between campaign managers' and publications managers' demographics:
| Campaign Manager | Publications Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.3% Female, 45.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |