Campaign manager vs vice president of communication

The differences between campaign managers and vice president of communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a vice president of communication. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a vice president of communication are strategic communications, external communications, and press releases.

Campaign manager vs vice president of communication overview

	Campaign Manager	Vice President Of Communication
Yearly salary	$78,890	$156,662
Hourly rate	$37.93	$75.32
Growth rate	8%	8%
Number of jobs	12,293	43,726
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

Campaign manager vs vice president of communication salary

Campaign managers and vice president of communications have different pay scales, as shown below.

	Campaign Manager	Vice President Of Communication
Average salary	$78,890	$156,662
Salary range	Between $56,000 And $109,000	Between $94,000 And $258,000
Highest paying City	Boston, MA	Menlo Park, CA
Highest paying state	Nevada	Nevada
Best paying company	Apple	Sumitomo Mitsui Financial Group
Best paying industry	Technology	Media

Differences between campaign manager and vice president of communication education

There are a few differences between a campaign manager and a vice president of communication in terms of educational background:

	Campaign Manager	Vice President Of Communication
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Political Science	Business
Most common college	Stanford University	University of Pennsylvania

Campaign manager vs vice president of communication demographics

Here are the differences between campaign managers' and vice president of communications' demographics:

	Campaign Manager	Vice President Of Communication
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and vice president of communication duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Vice president of communication example responsibilities.

Manage department budget to achieve efficient returns on investments (ROI).
Provide detail analysis after each event, including ROI, leads generate and any other findings.
Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
Assist in the recruitment process as well as marketing the fraternity's strengths.
Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.

Campaign manager vs vice president of communication skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common vice president of communication skills

Strategic Communications, 8%
External Communications, 7%
Press Releases, 7%
Oversight, 7%
Project Management, 5%
PowerPoint, 4%

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Campaign Manager vs Vice President Of Communication

Updated January 8, 2025

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