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Consumer sales associate vs associate sales representative

The differences between consumer sales associates and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a consumer sales associate has an average salary of $79,429, which is higher than the $51,007 average annual salary of an associate sales representative.

The top three skills for a consumer sales associate include product knowledge, customer service and outbound calls. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.

Consumer sales associate vs associate sales representative overview

Consumer Sales AssociateAssociate Sales Representative
Yearly salary$79,429$51,007
Hourly rate$38.19$24.52
Growth rate-4%
Number of jobs350,686333,049
Job satisfaction--
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 59%
Average age4147
Years of experience-4

What does a consumer sales associate do?

A Consumer Sales Associate works on the sales floor to assist customers so that they can have a positive shopping experience. Their responsibilities include greeting customers, identifying their needs and preferences, answering inquiries, helping locate items, and offering promotions. There are instances when they must discuss product specifications, conduct product demonstrations, and produce sales reports. There are instances when they may also participate in arranging products on shelves, resolving issues, and maintaining the cleanliness of the sales floor.

What does an associate sales representative do?

The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.

Consumer sales associate vs associate sales representative salary

Consumer sales associates and associate sales representatives have different pay scales, as shown below.

Consumer Sales AssociateAssociate Sales Representative
Average salary$79,429$51,007
Salary rangeBetween $49,000 And $128,000Between $37,000 And $68,000
Highest paying CityNew York, NYBoston, MA
Highest paying stateNew YorkMassachusetts
Best paying companyThe CitadelVerint
Best paying industry-Health Care

Differences between consumer sales associate and associate sales representative education

There are a few differences between a consumer sales associate and an associate sales representative in terms of educational background:

Consumer Sales AssociateAssociate Sales Representative
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Consumer sales associate vs associate sales representative demographics

Here are the differences between consumer sales associates' and associate sales representatives' demographics:

Consumer Sales AssociateAssociate Sales Representative
Average age4147
Gender ratioMale, 52.1% Female, 47.9%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 11.0% Unknown, 5.2% Hispanic or Latino, 17.1% Asian, 7.6% White, 58.6% American Indian and Alaska Native, 0.6%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between consumer sales associate and associate sales representative duties and responsibilities

Consumer sales associate example responsibilities.

  • Manage call center productivity levels by maintaining CSR schedule adherence.
  • Require multitasking, responding appropriately to customer questions and concerns, and negotiating sales for additional products and services.
  • Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Associate sales representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Learned how to ask proper questions and communicate MetLife's product differentiators against competition

Consumer sales associate vs associate sales representative skills

Common consumer sales associate skills
  • Product Knowledge, 17%
  • Customer Service, 14%
  • Outbound Calls, 13%
  • Sales Floor, 8%
  • Inbound Calls, 7%
  • Technical Support, 7%
Common associate sales representative skills
  • Work Ethic, 16%
  • Patients, 13%
  • Product Knowledge, 12%
  • Excellent Interpersonal, 7%
  • Excellent Organizational, 4%
  • Sales Techniques, 4%

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Updated January 8, 2025

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