Consumer sales associate vs store sales associate

The differences between consumer sales associates and store sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a consumer sales associate has an average salary of $79,429, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a consumer sales associate include product knowledge, customer service and outbound calls. The most important skills for a store sales associate are sales floor, POS, and product knowledge.

Consumer sales associate vs store sales associate overview

	Consumer Sales Associate	Store Sales Associate
Yearly salary	$79,429	$30,284
Hourly rate	$38.19	$14.56
Growth rate	-	-
Number of jobs	350,686	524,877
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 52%	Bachelor's Degree, 47%
Average age	41	43
Years of experience	-	6

What does a consumer sales associate do?

A Consumer Sales Associate works on the sales floor to assist customers so that they can have a positive shopping experience. Their responsibilities include greeting customers, identifying their needs and preferences, answering inquiries, helping locate items, and offering promotions. There are instances when they must discuss product specifications, conduct product demonstrations, and produce sales reports. There are instances when they may also participate in arranging products on shelves, resolving issues, and maintaining the cleanliness of the sales floor.

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

Consumer sales associate vs store sales associate salary

Consumer sales associates and store sales associates have different pay scales, as shown below.

	Consumer Sales Associate	Store Sales Associate
Average salary	$79,429	$30,284
Salary range	Between $49,000 And $128,000	Between $23,000 And $39,000
Highest paying City	New York, NY	Elizabeth, NJ
Highest paying state	New York	New Jersey
Best paying company	The Citadel	Rooms To Go
Best paying industry	-	Hospitality

Differences between consumer sales associate and store sales associate education

There are a few differences between a consumer sales associate and a store sales associate in terms of educational background:

	Consumer Sales Associate	Store Sales Associate
Most common degree	Bachelor's Degree, 52%	Bachelor's Degree, 47%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Delhi

Consumer sales associate vs store sales associate demographics

Here are the differences between consumer sales associates' and store sales associates' demographics:

	Consumer Sales Associate	Store Sales Associate
Average age	41	43
Gender ratio	Male, 52.1% Female, 47.9%	Male, 40.7% Female, 59.3%
Race ratio	Black or African American, 11.0% Unknown, 5.2% Hispanic or Latino, 17.1% Asian, 7.6% White, 58.6% American Indian and Alaska Native, 0.6%	Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	9%

Differences between consumer sales associate and store sales associate duties and responsibilities

Consumer sales associate example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Require multitasking, responding appropriately to customer questions and concerns, and negotiating sales for additional products and services.
Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Store sales associate example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Earn management trust by serving as keyholder, responsibly opening and closing the store.
Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
Utilize the company's POS system to cash customers out or administer returns to the store.
Work as a sales associate and keyholder throughout the summer and a bit of the school year.
Help customers choose jewelry, pierce ears, open and close out register, set up displays.

Consumer sales associate vs store sales associate skills

Common consumer sales associate skills

Product Knowledge, 17%
Customer Service, 14%
Outbound Calls, 13%
Sales Floor, 8%
Inbound Calls, 7%
Technical Support, 7%

Common store sales associate skills

Sales Floor, 20%
POS, 10%
Product Knowledge, 10%
Store Sales, 8%
Customer Service, 6%
Stock Room, 5%

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Consumer Sales Associate
Consumer Sales Associate vs Store Sales Associate

Updated January 8, 2025

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