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The differences between corporate communications specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a corporate communications specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a corporate communications specialist has an average salary of $58,892, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a corporate communications specialist include corporate communications, customer service and press releases. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Corporate Communications Specialist | Marketing Communications Specialist | |
| Yearly salary | $58,892 | $53,993 |
| Hourly rate | $28.31 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 29,613 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A corporate communications specialist's role is to manage and develop a company's external and internal communication line, ensuring timeliness and efficiency. Their responsibilities revolve around coordinating various departments for the dissemination of communication letters and other documents, liaise with external agencies such as media and advertisers, and participate in creating social media content, newsletters, press kits, and other marketing materials. Furthermore, a corporate communications specialist must handle campaigns and projects, all while focusing on the brand's message and adhering to the company's policies and vision.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Corporate communications specialists and marketing communications specialists have different pay scales, as shown below.
| Corporate Communications Specialist | Marketing Communications Specialist | |
| Average salary | $58,892 | $53,993 |
| Salary range | Between $34,000 And $100,000 | Between $36,000 And $80,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | Connecticut | Delaware |
| Best paying company | Parsons | Apple |
| Best paying industry | - | Technology |
There are a few differences between a corporate communications specialist and a marketing communications specialist in terms of educational background:
| Corporate Communications Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between corporate communications specialists' and marketing communications specialists' demographics:
| Corporate Communications Specialist | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 37.8% Female, 62.2% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |