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The differences between corporate communications specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a corporate communications specialist and a social media specialist. Additionally, a corporate communications specialist has an average salary of $58,892, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a corporate communications specialist include corporate communications, customer service and press releases. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Corporate Communications Specialist | Social Media Specialist | |
| Yearly salary | $58,892 | $51,584 |
| Hourly rate | $28.31 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 29,613 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A corporate communications specialist's role is to manage and develop a company's external and internal communication line, ensuring timeliness and efficiency. Their responsibilities revolve around coordinating various departments for the dissemination of communication letters and other documents, liaise with external agencies such as media and advertisers, and participate in creating social media content, newsletters, press kits, and other marketing materials. Furthermore, a corporate communications specialist must handle campaigns and projects, all while focusing on the brand's message and adhering to the company's policies and vision.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Corporate communications specialists and social media specialists have different pay scales, as shown below.
| Corporate Communications Specialist | Social Media Specialist | |
| Average salary | $58,892 | $51,584 |
| Salary range | Between $34,000 And $100,000 | Between $38,000 And $68,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Connecticut | Hawaii |
| Best paying company | Parsons | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a corporate communications specialist and a social media specialist in terms of educational background:
| Corporate Communications Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between corporate communications specialists' and social media specialists' demographics:
| Corporate Communications Specialist | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 37.8% Female, 62.2% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |