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Corporate officer vs director of marketing and public relations

The differences between corporate officers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a corporate officer and a director of marketing and public relations. Additionally, a corporate officer has an average salary of $94,243, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a corporate officer include business development, business plan and litigation. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Corporate officer vs director of marketing and public relations overview

Corporate OfficerDirector Of Marketing And Public Relations
Yearly salary$94,243$86,626
Hourly rate$45.31$41.65
Growth rate8%8%
Number of jobs65,76994,651
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a corporate officer do?

A corporate officer is responsible for performing leadership and supervisory tasks in an organization. Their duties depend upon their position or industry of employment, but they are usually responsible for conducting research and analysis, overseeing operations, ensuring compliance with government rules and industry regulations, negotiating contracts, developing and implementing plans, and spearheading programs. They also participate in recruiting staff, solving issues and concerns, and establishing guidelines.

What does a director of marketing and public relations do?

A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.

Corporate officer vs director of marketing and public relations salary

Corporate officers and directors of marketing and public relations have different pay scales, as shown below.

Corporate OfficerDirector Of Marketing And Public Relations
Average salary$94,243$86,626
Salary rangeBetween $54,000 And $164,000Between $58,000 And $129,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companySanofi USControl4
Best paying industryHealth CareHealth Care

Differences between corporate officer and director of marketing and public relations education

There are a few differences between a corporate officer and a director of marketing and public relations in terms of educational background:

Corporate OfficerDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Corporate officer vs director of marketing and public relations demographics

Here are the differences between corporate officers' and directors of marketing and public relations' demographics:

Corporate OfficerDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 54.0% Female, 46.0%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between corporate officer and director of marketing and public relations duties and responsibilities

Corporate officer example responsibilities.

  • Manage FDA Pre-Approval inspection programs and worldwide quality of company-manufacture and contract products.
  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Ensure the operational oversight of a livelihoods project in northern India.
  • Investigate privacy incidents, assist with security investigations and communicate with government oversight agencies.
  • Collaborate with strategic planning groups to develop overall negotiation strategy for each transaction, keeping in line with global portfolio initiatives.
  • Design a/p system with advance functionality.
  • Show more

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Corporate officer vs director of marketing and public relations skills

Common corporate officer skills
  • Business Development, 11%
  • Business Plan, 10%
  • Litigation, 9%
  • Financial Performance, 9%
  • Brand Marketing, 6%
  • Compliance Program, 6%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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