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The differences between corporate officers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a corporate officer and a director of marketing and public relations. Additionally, a corporate officer has an average salary of $94,243, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a corporate officer include business development, business plan and litigation. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Corporate Officer | Director Of Marketing And Public Relations | |
| Yearly salary | $94,243 | $86,626 |
| Hourly rate | $45.31 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 65,769 | 94,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A corporate officer is responsible for performing leadership and supervisory tasks in an organization. Their duties depend upon their position or industry of employment, but they are usually responsible for conducting research and analysis, overseeing operations, ensuring compliance with government rules and industry regulations, negotiating contracts, developing and implementing plans, and spearheading programs. They also participate in recruiting staff, solving issues and concerns, and establishing guidelines.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Corporate officers and directors of marketing and public relations have different pay scales, as shown below.
| Corporate Officer | Director Of Marketing And Public Relations | |
| Average salary | $94,243 | $86,626 |
| Salary range | Between $54,000 And $164,000 | Between $58,000 And $129,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | Sanofi US | Control4 |
| Best paying industry | Health Care | Health Care |
There are a few differences between a corporate officer and a director of marketing and public relations in terms of educational background:
| Corporate Officer | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between corporate officers' and directors of marketing and public relations' demographics:
| Corporate Officer | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.0% Female, 46.0% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |