Counter sales person vs store sales associate

The differences between counter sales people and store sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a counter sales person has an average salary of $34,201, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a counter sales person include taking care, inventory control and inventory management. The most important skills for a store sales associate are sales floor, POS, and product knowledge.

Counter sales person vs store sales associate overview

	Counter Sales Person	Store Sales Associate
Yearly salary	$34,201	$30,284
Hourly rate	$16.44	$14.56
Growth rate	4%	-
Number of jobs	195,197	524,877
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 47%
Average age	43	43
Years of experience	-	6

What does a counter sales person do?

A counter salesperson is an employee who meets customers when first entering a store or an organization and provides excellent customer service. Counter salespersons are responsible for answering customer queries and resolve all their queries professional to ensure maximum customer satisfaction. They execute the orders of customers and follow up their orders to prevent delays and frustrations. Counter salespersons should also possess excellent product knowledge and must regularly update the inventory of products.

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

Counter sales person vs store sales associate salary

Counter sales people and store sales associates have different pay scales, as shown below.

	Counter Sales Person	Store Sales Associate
Average salary	$34,201	$30,284
Salary range	Between $26,000 And $44,000	Between $23,000 And $39,000
Highest paying City	Richmond, CA	Elizabeth, NJ
Highest paying state	Connecticut	New Jersey
Best paying company	MFA Incorporated	Rooms To Go
Best paying industry	Manufacturing	Hospitality

Differences between counter sales person and store sales associate education

There are a few differences between a counter sales person and a store sales associate in terms of educational background:

	Counter Sales Person	Store Sales Associate
Most common degree	High School Diploma, 38%	Bachelor's Degree, 47%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Delhi

Counter sales person vs store sales associate demographics

Here are the differences between counter sales people' and store sales associates' demographics:

	Counter Sales Person	Store Sales Associate
Average age	43	43
Gender ratio	Male, 77.9% Female, 22.1%	Male, 40.7% Female, 59.3%
Race ratio	Black or African American, 10.3% Unknown, 7.0% Hispanic or Latino, 18.2% Asian, 5.2% White, 58.6% American Indian and Alaska Native, 0.7%	Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage	4%	9%

Differences between counter sales person and store sales associate duties and responsibilities

Counter sales person example responsibilities.

Manage DIY services including battery installation, testing, wiper installs, etc.
Establish merchandising and product display procedures increasing in store sales and provide a platform that promote store cleanliness.
Work with customers to determine specifications of pipe, valves, and fittings, and troubleshoot basic operations of HVAC systems.
Provide logistical support for major distributor of HVAC equipment.
Work directly with internal distribution, engineers and inside salesperson.
Accept responsibility for shipping, receiving, taking orders, maintaining and organizing inventory and ensuring cleanliness of work environment

Store sales associate example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Earn management trust by serving as keyholder, responsibly opening and closing the store.
Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
Utilize the company's POS system to cash customers out or administer returns to the store.
Work as a sales associate and keyholder throughout the summer and a bit of the school year.
Help customers choose jewelry, pierce ears, open and close out register, set up displays.

Counter sales person vs store sales associate skills

Common counter sales person skills

Taking Care, 41%
Inventory Control, 20%
Inventory Management, 15%
Cataloging, 8%
Store Appearance, 7%
Phone Calls, 1%

Common store sales associate skills

Sales Floor, 20%
POS, 10%
Product Knowledge, 10%
Store Sales, 8%
Customer Service, 6%
Stock Room, 5%

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Counter Sales Person
Counter Sales Person vs Store Sales Associate

Updated January 8, 2025

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