Data research analyst vs senior marketing analyst

The differences between data research analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a data research analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $57,865 average annual salary of a data research analyst.

The top three skills for a data research analyst include data analysis, data collection and patients. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Data research analyst vs senior marketing analyst overview

	Data Research Analyst	Senior Marketing Analyst
Yearly salary	$57,865	$83,321
Hourly rate	$27.82	$40.06
Growth rate	19%	19%
Number of jobs	135,144	110,012
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a data research analyst do?

The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Data research analyst vs senior marketing analyst salary

Data research analysts and senior marketing analysts have different pay scales, as shown below.

	Data Research Analyst	Senior Marketing Analyst
Average salary	$57,865	$83,321
Salary range	Between $40,000 And $81,000	Between $63,000 And $109,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	Microsoft	Credit Karma
Best paying industry	Finance	Finance

Differences between data research analyst and senior marketing analyst education

There are a few differences between a data research analyst and a senior marketing analyst in terms of educational background:

	Data Research Analyst	Senior Marketing Analyst
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Data research analyst vs senior marketing analyst demographics

Here are the differences between data research analysts' and senior marketing analysts' demographics:

	Data Research Analyst	Senior Marketing Analyst
Average age	37	37
Gender ratio	Male, 48.4% Female, 51.6%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between data research analyst and senior marketing analyst duties and responsibilities

Data research analyst example responsibilities.

Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Implement data and analysis visualization using Java.
Clean data in SPSS for further analysis, formatting variable names, labels, and order.
Utilize SAS data outputs and an intimate working knowledge of Atlantic coast fisheries to identify anomalies in the data sets.
Develop tools using VBA to validate input and export data correlation to decrease manual validation time need by data owners.
Contribute towards thesaurus management and visualization tools development.

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Data research analyst vs senior marketing analyst skills

Common data research analyst skills

Data Analysis, 10%
Data Collection, 9%
Patients, 8%
Python, 7%
Research Projects, 5%
Data Management, 5%

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

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Data Research Analyst vs Senior Marketing Analyst

Updated January 8, 2025

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