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The differences between digital media planners and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and an account coordinator. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Digital Media Planner | Account Coordinator | |
| Yearly salary | $55,361 | $39,973 |
| Hourly rate | $26.62 | $19.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Digital media planners and account coordinators have different pay scales, as shown below.
| Digital Media Planner | Account Coordinator | |
| Average salary | $55,361 | $39,973 |
| Salary range | Between $47,000 And $64,000 | Between $29,000 And $54,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New York |
| Best paying company | Mama's Fish House | The American Musical and Dramatic Academy |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media planner and an account coordinator in terms of educational background:
| Digital Media Planner | Account Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and account coordinators' demographics:
| Digital Media Planner | Account Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |