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The differences between digital media planners and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a campaign coordinator. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $41,865 average annual salary of a campaign coordinator.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.
| Digital Media Planner | Campaign Coordinator | |
| Yearly salary | $55,361 | $41,865 |
| Hourly rate | $26.62 | $20.13 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 24,801 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Digital media planners and campaign coordinators have different pay scales, as shown below.
| Digital Media Planner | Campaign Coordinator | |
| Average salary | $55,361 | $41,865 |
| Salary range | Between $47,000 And $64,000 | Between $28,000 And $61,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | California |
| Best paying company | Mama's Fish House | Square |
| Best paying industry | Professional | Media |
There are a few differences between a digital media planner and a campaign coordinator in terms of educational background:
| Digital Media Planner | Campaign Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Most common major | Marketing | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and campaign coordinators' demographics:
| Digital Media Planner | Campaign Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 36.9% Female, 63.1% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |