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Digital media planner vs certified medical technician

The differences between digital media planners and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media planner, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Digital media planner vs certified medical technician overview

Digital Media PlannerCertified Medical Technician
Yearly salary$55,361$38,859
Hourly rate$26.62$18.68
Growth rate8%5%
Number of jobs39,005164,424
Job satisfaction--
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 28%
Average age4244
Years of experience412

What does a digital media planner do?

A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Digital media planner vs certified medical technician salary

Digital media planners and certified medical technicians have different pay scales, as shown below.

Digital Media PlannerCertified Medical Technician
Average salary$55,361$38,859
Salary rangeBetween $47,000 And $64,000Between $28,000 And $53,000
Highest paying CitySan Francisco, CADenton, TX
Highest paying stateWashingtonAlaska
Best paying companyMama's Fish HouseFavorite Healthcare Staffing
Best paying industryProfessionalHealth Care

Differences between digital media planner and certified medical technician education

There are a few differences between a digital media planner and a certified medical technician in terms of educational background:

Digital Media PlannerCertified Medical Technician
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 28%
Most common majorMarketingNursing
Most common collegeNorthwestern UniversityUniversity of Connecticut

Digital media planner vs certified medical technician demographics

Here are the differences between digital media planners' and certified medical technicians' demographics:

Digital Media PlannerCertified Medical Technician
Average age4244
Gender ratioMale, 38.1% Female, 61.9%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage12%8%

Differences between digital media planner and certified medical technician duties and responsibilities

Digital media planner example responsibilities.

  • Manage the domestic and international marketing media budget - evaluate opportunities for acceptable ROI and ensure budgetary constraints are met.
  • Provide day-to-day campaign management on paid and SEO marketing campaigns to ensure successful results.
  • Set up and maintain all campaigns in DoubleClick
  • Put together POVs for potential partnerships and present feedback and findings.
  • Authore and present POVs on social media monitoring tools, site placements, and audience targets.
  • Analyze client KPIs to present media recommendations, executing largest $5MM campaign of year with fifteen media partners
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Digital media planner vs certified medical technician skills

Common digital media planner skills
  • PowerPoint, 9%
  • Media Planning, 8%
  • Campaign Performance, 8%
  • Digital Marketing, 7%
  • DoubleClick, 4%
  • Client Facing, 4%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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