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The differences between digital media planners and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a communications coordinator. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Digital Media Planner | Communications Coordinator | |
| Yearly salary | $55,361 | $47,075 |
| Hourly rate | $26.62 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Digital media planners and communications coordinators have different pay scales, as shown below.
| Digital Media Planner | Communications Coordinator | |
| Average salary | $55,361 | $47,075 |
| Salary range | Between $47,000 And $64,000 | Between $34,000 And $63,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mama's Fish House | Microsoft |
| Best paying industry | Professional | Government |
There are a few differences between a digital media planner and a communications coordinator in terms of educational background:
| Digital Media Planner | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and communications coordinators' demographics:
| Digital Media Planner | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |