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The differences between digital media planners and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a media consultant. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a media consultant are website development, facebook, and twitter.
| Digital Media Planner | Media Consultant | |
| Yearly salary | $55,361 | $53,443 |
| Hourly rate | $26.62 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Digital media planners and media consultants have different pay scales, as shown below.
| Digital Media Planner | Media Consultant | |
| Average salary | $55,361 | $53,443 |
| Salary range | Between $47,000 And $64,000 | Between $32,000 And $89,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Mama's Fish House | iHeartMedia |
| Best paying industry | Professional | - |
There are a few differences between a digital media planner and a media consultant in terms of educational background:
| Digital Media Planner | Media Consultant | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and media consultants' demographics:
| Digital Media Planner | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |