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The differences between digital media planners and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a media coordinator. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Digital Media Planner | Media Coordinator | |
| Yearly salary | $55,361 | $47,471 |
| Hourly rate | $26.62 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Digital media planners and media coordinators have different pay scales, as shown below.
| Digital Media Planner | Media Coordinator | |
| Average salary | $55,361 | $47,471 |
| Salary range | Between $47,000 And $64,000 | Between $34,000 And $64,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Mama's Fish House | The Joffrey Ballet |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital media planner and a media coordinator in terms of educational background:
| Digital Media Planner | Media Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 82% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and media coordinators' demographics:
| Digital Media Planner | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |