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The differences between digital media planners and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $55,361 average annual salary of a digital media planner.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Digital Media Planner | Media Planner | |
| Yearly salary | $55,361 | $58,044 |
| Hourly rate | $26.62 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Digital media planners and media planners have different pay scales, as shown below.
| Digital Media Planner | Media Planner | |
| Average salary | $55,361 | $58,044 |
| Salary range | Between $47,000 And $64,000 | Between $48,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Mama's Fish House | RPA |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media planner and a media planner in terms of educational background:
| Digital Media Planner | Media Planner | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 89% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and media planners' demographics:
| Digital Media Planner | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |