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The differences between digital media planners and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a media relations assistant. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Digital Media Planner | Media Relations Assistant | |
| Yearly salary | $55,361 | $45,450 |
| Hourly rate | $26.62 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Digital media planners and media relations assistants have different pay scales, as shown below.
| Digital Media Planner | Media Relations Assistant | |
| Average salary | $55,361 | $45,450 |
| Salary range | Between $47,000 And $64,000 | Between $32,000 And $62,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Washington | - |
| Best paying company | Mama's Fish House | - |
| Best paying industry | Professional | - |
There are a few differences between a digital media planner and a media relations assistant in terms of educational background:
| Digital Media Planner | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and media relations assistants' demographics:
| Digital Media Planner | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |