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The differences between digital media planners and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a media specialist. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Digital Media Planner | Media Specialist | |
| Yearly salary | $55,361 | $50,832 |
| Hourly rate | $26.62 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Digital media planners and media specialists have different pay scales, as shown below.
| Digital Media Planner | Media Specialist | |
| Average salary | $55,361 | $50,832 |
| Salary range | Between $47,000 And $64,000 | Between $35,000 And $73,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mama's Fish House | BP America Inc |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media planner and a media specialist in terms of educational background:
| Digital Media Planner | Media Specialist | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 70% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and media specialists' demographics:
| Digital Media Planner | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |