Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media planners and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a public relations. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a public relations are press releases, web content, and facebook.
| Digital Media Planner | Public Relations | |
| Yearly salary | $55,361 | $48,383 |
| Hourly rate | $26.62 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Digital media planners and public relations have different pay scales, as shown below.
| Digital Media Planner | Public Relations | |
| Average salary | $55,361 | $48,383 |
| Salary range | Between $47,000 And $64,000 | Between $32,000 And $72,000 |
| Highest paying City | San Francisco, CA | Richmond, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Mama's Fish House | Edelman Financial Engines |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media planner and a public relations in terms of educational background:
| Digital Media Planner | Public Relations | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and public relations' demographics:
| Digital Media Planner | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |