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The differences between digital media planners and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a publicity assistant. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Digital Media Planner | Publicity Assistant | |
| Yearly salary | $55,361 | $39,387 |
| Hourly rate | $26.62 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Digital media planners and publicity assistants have different pay scales, as shown below.
| Digital Media Planner | Publicity Assistant | |
| Average salary | $55,361 | $39,387 |
| Salary range | Between $47,000 And $64,000 | Between $27,000 And $56,000 |
| Highest paying City | San Francisco, CA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mama's Fish House | Apple |
| Best paying industry | Professional | Government |
There are a few differences between a digital media planner and a publicity assistant in terms of educational background:
| Digital Media Planner | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and publicity assistants' demographics:
| Digital Media Planner | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |