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Digital strategist salary
Average digital strategist salary
$72,491
Average Digital Strategist Salary
The average salary for a Digital Strategist in the United States is $72,491 per year, or approximately $35 per hour. Salaries can fluctuate based on several factors, including geographic location, experience level, and specific industry sectors.
Salary by Experience Level
Entry-level digital strategists typically earn less than their experienced counterparts. For example, those with less than one year of experience might earn around $50,000, while those with five or more years can see salaries upwards of $90,000.
Highest Paying States
States such as California, New York, and Texas offer some of the highest salaries for digital strategists. In California, for instance, the average salary can reach as high as $85,000 due to the concentration of tech companies and the competitive job market.
Salary Estimates from Various Sources
Salary estimates vary across platforms, reflecting local market conditions and demand for digital strategists. For the most accurate and relevant salary data, consider multiple sources.
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Where can a Digital Strategist earn more?
Digital strategist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital strategist | $45,500 | $21.87 |
| Mid-level digital strategist | $76,800 | $36.93 |
| Senior-level digital strategist | $126,000 | $60.48 |
Digital strategist salary estimates from across the web
Average digital strategist salary by state
The average digital strategist salary in Delaware, Washington, and New York are the highest in the U.S. The lowest average digital strategist salary states are Alaska, Florida, and Oklahoma.
- State view
- County view
Highest paying states for digital strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $98,538 | $47.37 |
| 2 | New York | $82,280 | $39.56 |
| 3 | Washington | $96,852 | $46.56 |
| 4 | Massachusetts | $75,714 | $36.40 |
| 5 | Texas | $76,001 | $36.54 |
| 6 | California | $80,053 | $38.49 |
| 7 | Michigan | $78,150 | $37.57 |
| 8 | New Jersey | $75,937 | $36.51 |
| 9 | North Carolina | $71,308 | $34.28 |
| 10 | Oregon | $72,994 | $35.09 |
| 11 | Minnesota | $71,410 | $34.33 |
| 12 | Arizona | $72,156 | $34.69 |
| 13 | Utah | $68,429 | $32.90 |
| 14 | Connecticut | $72,094 | $34.66 |
| 15 | Georgia | $69,623 | $33.47 |
| 16 | District of Columbia | $71,186 | $34.22 |
| 17 | Illinois | $68,894 | $33.12 |
| 18 | Pennsylvania | $66,814 | $32.12 |
| 19 | New Hampshire | $69,256 | $33.30 |
| 20 | Virginia | $71,684 | $34.46 |
| 21 | Missouri | $71,136 | $34.20 |
| 22 | Colorado | $70,516 | $33.90 |
| 23 | Rhode Island | $66,095 | $31.78 |
| 24 | Nevada | $66,366 | $31.91 |
| 25 | Tennessee | $68,083 | $32.73 |
| 26 | Maryland | $71,260 | $34.26 |
| 27 | Iowa | $67,422 | $32.41 |
| 28 | Montana | $66,242 | $31.85 |
| 29 | Nebraska | $65,757 | $31.61 |
| 30 | Idaho | $64,968 | $31.23 |
| 31 | South Dakota | $64,693 | $31.10 |
| 32 | Arkansas | $64,729 | $31.12 |
| 33 | Maine | $65,618 | $31.55 |
| 34 | Vermont | $62,427 | $30.01 |
| 35 | Louisiana | $65,829 | $31.65 |
| 36 | New Mexico | $66,010 | $31.74 |
| 37 | Hawaii | $64,940 | $31.22 |
| 38 | North Dakota | $59,792 | $28.75 |
| 39 | Indiana | $62,893 | $30.24 |
| 40 | South Carolina | $63,553 | $30.55 |
| 41 | Wyoming | $59,847 | $28.77 |
| 42 | Ohio | $59,294 | $28.51 |
| 43 | Kansas | $61,152 | $29.40 |
| 44 | Alaska | $57,370 | $27.58 |
| 45 | Florida | $55,853 | $26.85 |
| 46 | Alabama | $58,011 | $27.89 |
| 47 | West Virginia | $57,491 | $27.64 |
| 48 | Wisconsin | $54,309 | $26.11 |
| 49 | Kentucky | $51,823 | $24.91 |
| 50 | Oklahoma | $54,437 | $26.17 |
| 51 | Mississippi | $47,854 | $23.01 |
Highest paying cities for digital strategists
The highest-paying cities for digital strategists are Seattle, WA, San Francisco, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $97,732 | $46.99 |
| 2 | San Francisco, CA | $86,113 | $41.40 |
| 3 | New York, NY | $82,471 | $39.65 |
| 4 | Detroit, MI | $78,411 | $37.70 |
| 5 | Austin, TX | $76,174 | $36.62 |
| 6 | Boston, MA | $75,665 | $36.38 |
| 7 | Hillsboro, OR | $72,849 | $35.02 |
| 8 | Alexandria, VA | $72,607 | $34.91 |
| 9 | Stamford, CT | $72,166 | $34.70 |
| 10 | Minneapolis, MN | $71,502 | $34.38 |
| 11 | Baltimore, MD | $71,458 | $34.35 |
| 12 | Washington, DC | $71,216 | $34.24 |
| 13 | Charlotte, NC | $70,788 | $34.03 |
| 14 | Denver, CO | $70,510 | $33.90 |
| 15 | Atlanta, GA | $69,715 | $33.52 |
| 16 | Chicago, IL | $69,068 | $33.21 |
| 17 | Salt Lake City, UT | $68,214 | $32.80 |
| 18 | Des Moines, IA | $67,260 | $32.34 |
| 19 | Philadelphia, PA | $67,031 | $32.23 |
| 20 | Las Vegas, NV | $65,556 | $31.52 |
Digital strategist salary details
A digital strategist's salary ranges from $49,000 a year at the 10th percentile to $106,000 at the 90th percentile.
What is a digital strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $106,000 | $8,833 | $51 |
| 75th Percentile | $88,000 | $7,333 | $42 |
| Average | $72,491 | $6,041 | $35 |
| 25th Percentile | $59,000 | $4,917 | $28 |
| 10th Percentile | $49,000 | $4,083 | $24 |
Highest paying digital strategist jobs
The highest paying types of digital strategists are head of marketing, strategist, and digital marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Marketing Department Internship | $31,989 | $2,666 | $15.38 | 143,703 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
Top companies hiring digital strategists now:
Which companies pay digital strategists the most?
Digital strategist salaries at Meta and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average digital strategist salary at companies like Perficient and IBM are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $139,365 | $67.00 |
| 2 | Microsoft | $122,358 | $58.83 |
| 3 | Perficient | $122,032 | $58.67 |
| 4 | IBM | $114,459 | $55.03 |
| 5 | Accenture | $111,489 | $53.60 |
| 6 | Intel | $111,154 | $53.44 |
| 7 | UBS | $108,383 | $52.11 |
| 8 | Apple | $108,048 | $51.95 |
| 9 | Pwc | $104,134 | $50.06 |
| 10 | Nuance Communications | $103,985 | $49.99 |
| 11 | Adobe | $102,681 | $49.37 |
| 12 | General Mills | $102,275 | $49.17 |
| 13 | Zebra Technologies | $101,056 | $48.58 |
| 14 | Deloitte | $95,479 | $45.90 |
| 15 | Northrop Grumman | $94,931 | $45.64 |
| 16 | Salesforce | $92,067 | $44.26 |
| 17 | Radancy | $91,961 | $44.21 |
| 18 | TBWA Worldwide | $91,894 | $44.18 |
| 19 | Rotary International | $91,880 | $44.17 |
| 20 | WorkBoard | $90,345 | $43.44 |
Wage gap by gender, race and education
Digital strategist salary trends
The average digital strategist salary has risen by $6,124 over the last ten years. In 2014, the average digital strategist earned $66,367 annually, but today, they earn $72,491 a year. That works out to a 5% change in pay for digital strategists over the last decade.
Compare digital strategist salaries for cities or states with the national average over time.
Average digital strategist salary over time
Compare digital strategist salaries for individual cities or states with the national average.
Digital strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $72,500 | $34.85 | +3.1% |
| 2024 | $70,300 | $33.78 | +1.1% |
| 2023 | $69,500 | $33.43 | -0.2% |
| 2022 | $69,600 | $33.49 | +1.1% |
| 2021 | $68,900 | $33.13 | +0.7% |
Recently added digital strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Qualtrics | Digital User Experience Strategist | Seattle, WA | 06/27/2025 | $111,000 |
| National Education Association | Senior Digital Strategist (Temporary) | Washington, DC | 06/26/2025 | $96,740 |
| Hawke Media | Digital Strategist | Santa Monica, CA | 06/21/2025 | $75,000 |
| We Are Rosie | Digital Advertising Strategist | Palmetto, GA | 06/14/2025 | $100,000 |
| M Booth | Digital Strategist-Lifestyle | New York, NY | 06/12/2025 | $71,000 |
| Freedom Communications | Digital Campaign Strategist | Santa Ana, CA | 06/10/2025 | $42,000 |
| Middle Seat | Digital Advertising Strategist | Washington, DC | 06/10/2025 | $60,086 |
| Democratic Party | Digital Advertising Strategist | Washington, DC | 06/09/2025 | $52,000 |
| DP Media Network | Digital Strategist | Denver, CO | 06/09/2025 | $43,618 |
| Grassroots Analytics | Digital Strategist | Washington, DC | 06/09/2025 | $65,000 |
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