Fundraising director vs director of marketing and public relations

The differences between fundraising directors and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a fundraising director and a director of marketing and public relations. Additionally, a fundraising director has an average salary of $90,716, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a fundraising director include non-profit organization, donor relationships and volunteer recruitment. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Fundraising director vs director of marketing and public relations overview

	Fundraising Director	Director Of Marketing And Public Relations
Yearly salary	$90,716	$86,626
Hourly rate	$43.61	$41.65
Growth rate	8%	8%
Number of jobs	11,855	94,651
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

Fundraising director vs director of marketing and public relations salary

Fundraising directors and directors of marketing and public relations have different pay scales, as shown below.

	Fundraising Director	Director Of Marketing And Public Relations
Average salary	$90,716	$86,626
Salary range	Between $58,000 And $141,000	Between $58,000 And $129,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Control4
Best paying industry	-	Health Care

Differences between fundraising director and director of marketing and public relations education

There are a few differences between a fundraising director and a director of marketing and public relations in terms of educational background:

	Fundraising Director	Director Of Marketing And Public Relations
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 79%
Most common major	Business	Communication
Most common college	Stanford University	University of Pennsylvania

Fundraising director vs director of marketing and public relations demographics

Here are the differences between fundraising directors' and directors of marketing and public relations' demographics:

	Fundraising Director	Director Of Marketing And Public Relations
Average age	42	42
Gender ratio	Male, 35.0% Female, 65.0%	Male, 32.9% Female, 67.1%
Race ratio	Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.3% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between fundraising director and director of marketing and public relations duties and responsibilities

Fundraising director example responsibilities.

Manage fundraiser with third party; currently raise over $2500 in one month on literacy fundraiser.
Manage organization s membership program by implementing annual membership drives and appeals.
Collaborate in fundraising with alumni appeals, grant research and proposals, and mass mailing campaigns.
Update and maintain the business Facebook page.
Solicit local city newspaper to promote the fundraiser.
Institute new methodology to track event fundraising revenue and ROI.

Director of marketing and public relations example responsibilities.

Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
Establish and grow Instagram account to 11.4K+ followers in 2 years.
Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.

Fundraising director vs director of marketing and public relations skills

Common fundraising director skills

Non-Profit Organization, 20%
Donor Relationships, 15%
Volunteer Recruitment, 10%
Capital Campaign, 7%
Fund Raising, 7%
Financial Support, 5%

Common director of marketing and public relations skills

Digital Marketing, 10%
Marketing Campaigns, 9%
Marketing Mix, 7%
Web Content, 6%
Social Media Marketing, 5%
Press Releases, 4%

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Fundraising Director
Fundraising Director vs Director Of Marketing And Public Relations

Updated January 8, 2025

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