Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between graphic designers, marketing and visual designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a graphic designer, marketing and a visual designer. Additionally, a visual designer has an average salary of $86,495, which is higher than the $48,763 average annual salary of a graphic designer, marketing.
The top three skills for a graphic designer, marketing include adobe creative suite, brochures and blog posts. The most important skills for a visual designer are sketch, visual design, and graphic design.
| Graphic Designer, Marketing | Visual Designer | |
| Yearly salary | $48,763 | $86,495 |
| Hourly rate | $23.44 | $41.58 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,113 | 46,815 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.
Graphic designers, marketing and visual designers have different pay scales, as shown below.
| Graphic Designer, Marketing | Visual Designer | |
| Average salary | $48,763 | $86,495 |
| Salary range | Between $34,000 And $69,000 | Between $51,000 And $143,000 |
| Highest paying City | Santa Rosa, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | ByteDance |
| Best paying industry | Technology | Start-up |
There are a few differences between a graphic designer, marketing and a visual designer in terms of educational background:
| Graphic Designer, Marketing | Visual Designer | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between graphic designers, marketing' and visual designers' demographics:
| Graphic Designer, Marketing | Visual Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |