Post job

Graphics coordinator vs marketing coordinator

The differences between graphics coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a graphics coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a graphics coordinator has an average salary of $50,252, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a graphics coordinator include graphic design, adobe creative suite and adobe illustrator. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Graphics coordinator vs marketing coordinator overview

Graphics CoordinatorMarketing Coordinator
Yearly salary$50,252$48,326
Hourly rate$24.16$23.23
Growth rate3%19%
Number of jobs23,98491,281
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3837
Years of experience126

What does a graphics coordinator do?

As a graphics coordinator, your job will be to create graphic designs to meet specific commercial or promotional needs. You will be in charge of an organization's graphic design projects from initial concept to final delivery. In essence, your job responsibility is to create great visual representations of the company you're working for. When coordinating a project, you're expected to devise and plan actions that'll cover everything from the initial plan to steps on carrying out the project right up until completion of the final product.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Graphics coordinator vs marketing coordinator salary

Graphics coordinators and marketing coordinators have different pay scales, as shown below.

Graphics CoordinatorMarketing Coordinator
Average salary$50,252$48,326
Salary rangeBetween $38,000 And $65,000Between $34,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Keller Williams Capital Properties
Best paying industry-Technology

Differences between graphics coordinator and marketing coordinator education

There are a few differences between a graphics coordinator and a marketing coordinator in terms of educational background:

Graphics CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Graphics coordinator vs marketing coordinator demographics

Here are the differences between graphics coordinators' and marketing coordinators' demographics:

Graphics CoordinatorMarketing Coordinator
Average age3837
Gender ratioMale, 45.7% Female, 54.3%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage13%10%

Differences between graphics coordinator and marketing coordinator duties and responsibilities

Graphics coordinator example responsibilities.

  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Design and print newsletters, posters, brochures, flyers, business cards, envelopes, and forms for the community.
  • Develop and design print advertisements such as posters, flyers, brochures, and book covers for various upcoming university events.
  • Develop the company s website using CSS and HTML.
  • Assist in commercial projects such as ads, brochures, restaurant menus, posters, t-shirts, promotional displays.
  • Move all presentations from slide base to electronic (PowerPoint).
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Graphics coordinator vs marketing coordinator skills

Common graphics coordinator skills
  • Graphic Design, 14%
  • Adobe Creative Suite, 8%
  • Adobe Illustrator, 8%
  • Adobe Photoshop, 8%
  • Motion Graphics, 6%
  • Print Production, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

Browse arts, entertainment, sports, and media jobs