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The differences between internal communications specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an internal communications specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Internal Communications Specialist | Marketing Communications Specialist | |
| Yearly salary | $61,999 | $53,993 |
| Hourly rate | $29.81 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 27,601 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Internal communications specialists and marketing communications specialists have different pay scales, as shown below.
| Internal Communications Specialist | Marketing Communications Specialist | |
| Average salary | $61,999 | $53,993 |
| Salary range | Between $41,000 And $92,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Delaware |
| Best paying company | Parsons | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between an internal communications specialist and a marketing communications specialist in terms of educational background:
| Internal Communications Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between internal communications specialists' and marketing communications specialists' demographics:
| Internal Communications Specialist | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 36.5% Female, 63.5% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |