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The differences between internal communications specialists and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a publicist. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $50,679 average annual salary of a publicist.
The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Internal Communications Specialist | Publicist | |
| Yearly salary | $61,999 | $50,679 |
| Hourly rate | $29.81 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,601 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Internal communications specialists and publicists have different pay scales, as shown below.
| Internal Communications Specialist | Publicist | |
| Average salary | $61,999 | $50,679 |
| Salary range | Between $41,000 And $92,000 | Between $30,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Parsons | J. The Jewish News of Northern California |
| Best paying industry | Finance | Media |
There are a few differences between an internal communications specialist and a publicist in terms of educational background:
| Internal Communications Specialist | Publicist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between internal communications specialists' and publicists' demographics:
| Internal Communications Specialist | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.5% Female, 63.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |