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Internal communications specialist vs publicist

The differences between internal communications specialists and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a publicist. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $50,679 average annual salary of a publicist.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Internal communications specialist vs publicist overview

Internal Communications SpecialistPublicist
Yearly salary$61,999$50,679
Hourly rate$29.81$24.36
Growth rate8%8%
Number of jobs27,6017,343
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

Internal communications specialist vs publicist salary

Internal communications specialists and publicists have different pay scales, as shown below.

Internal Communications SpecialistPublicist
Average salary$61,999$50,679
Salary rangeBetween $41,000 And $92,000Between $30,000 And $83,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyParsonsJ. The Jewish News of Northern California
Best paying industryFinanceMedia

Differences between internal communications specialist and publicist education

There are a few differences between an internal communications specialist and a publicist in terms of educational background:

Internal Communications SpecialistPublicist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Internal communications specialist vs publicist demographics

Here are the differences between internal communications specialists' and publicists' demographics:

Internal Communications SpecialistPublicist
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and publicist duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Internal communications specialist vs publicist skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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