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Junior publicist vs marketing communications specialist

The differences between junior publicists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a junior publicist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $46,964 average annual salary of a junior publicist.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Junior publicist vs marketing communications specialist overview

Junior PublicistMarketing Communications Specialist
Yearly salary$46,964$53,993
Hourly rate$22.58$25.96
Growth rate8%19%
Number of jobs11,04695,444
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 79%
Average age4237
Years of experience46

Junior publicist vs marketing communications specialist salary

Junior publicists and marketing communications specialists have different pay scales, as shown below.

Junior PublicistMarketing Communications Specialist
Average salary$46,964$53,993
Salary rangeBetween $28,000 And $76,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between junior publicist and marketing communications specialist education

There are a few differences between a junior publicist and a marketing communications specialist in terms of educational background:

Junior PublicistMarketing Communications Specialist
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Junior publicist vs marketing communications specialist demographics

Here are the differences between junior publicists' and marketing communications specialists' demographics:

Junior PublicistMarketing Communications Specialist
Average age4237
Gender ratioMale, 23.5% Female, 76.5%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between junior publicist and marketing communications specialist duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Junior publicist vs marketing communications specialist skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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