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Junior publicist vs publicist

The differences between junior publicists and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a junior publicist and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $46,964 average annual salary of a junior publicist.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Junior publicist vs publicist overview

Junior PublicistPublicist
Yearly salary$46,964$50,679
Hourly rate$22.58$24.36
Growth rate8%8%
Number of jobs11,0467,343
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 83%
Average age4242
Years of experience44

Junior publicist vs publicist salary

Junior publicists and publicists have different pay scales, as shown below.

Junior PublicistPublicist
Average salary$46,964$50,679
Salary rangeBetween $28,000 And $76,000Between $30,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-J. The Jewish News of Northern California
Best paying industry-Media

Differences between junior publicist and publicist education

There are a few differences between a junior publicist and a publicist in terms of educational background:

Junior PublicistPublicist
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Junior publicist vs publicist demographics

Here are the differences between junior publicists' and publicists' demographics:

Junior PublicistPublicist
Average age4242
Gender ratioMale, 23.5% Female, 76.5%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between junior publicist and publicist duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Junior publicist vs publicist skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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