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Lobbyist vs social media specialist

The differences between lobbyists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lobbyist and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $45,609 average annual salary of a lobbyist.

The top three skills for a lobbyist include public policy, government relations and state government. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Lobbyist vs social media specialist overview

LobbyistSocial Media Specialist
Yearly salary$45,609$51,584
Hourly rate$21.93$24.80
Growth rate8%8%
Number of jobs12847,228
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Average age4242
Years of experience44

Lobbyist vs social media specialist salary

Lobbyists and social media specialists have different pay scales, as shown below.

LobbyistSocial Media Specialist
Average salary$45,609$51,584
Salary rangeBetween $26,000 And $77,000Between $38,000 And $68,000
Highest paying City-Washington, DC
Highest paying state-Hawaii
Best paying company-McKinsey & Company Inc
Best paying industry-Professional

Differences between lobbyist and social media specialist education

There are a few differences between a lobbyist and a social media specialist in terms of educational background:

LobbyistSocial Media Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityNorthwestern University

Lobbyist vs social media specialist demographics

Here are the differences between lobbyists' and social media specialists' demographics:

LobbyistSocial Media Specialist
Average age4242
Gender ratioMale, 51.6% Female, 48.4%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between lobbyist and social media specialist duties and responsibilities

Lobbyist example responsibilities.

  • Secure support for the Centene brand as a Medicaid manage care organization amongst healthcare providers and members of the advocacy community.
  • Preserve dietitian services as a require``condition of participation"for Medicare hospitals.
  • Advocate on Medicare reimbursement, research funding, dietary supplements and professional education issues.
  • Conduct analysis of international climate change implications and participate in the selection of tools for government agencies to monitor climate change.
  • Verify and update exiting editorial content and write new editorial for revise statutes.

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Lobbyist vs social media specialist skills

Common lobbyist skills
  • Public Policy, 26%
  • Government Relations, 19%
  • State Government, 10%
  • Grassroots, 5%
  • State Legislators, 3%
  • Legislative Process, 3%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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