Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between major gifts officers and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a major gifts officer and a social media director. Additionally, a major gifts officer has an average salary of $84,209, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a major gifts officer include moves management, solicitation strategies and donor prospects. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Major Gifts Officer | Social Media Director | |
| Yearly salary | $84,209 | $70,846 |
| Hourly rate | $40.49 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 63,570 | 39,016 |
| Job satisfaction | 2 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A major gifts officer is responsible for coordinating with organizations and sponsors for donation purposes to support an institution's cause and activities for social services. Major gifts officers identify donors by conducting in-depth research, usually those personalities who have a history of donating to organizations. They provide presentations and an objective outline to the potential sponsors, respond to their inquiries and concerns, and manage their presence during the event proper. A major gifts officer must have excellent communication and organizational skills, especially in writing reports and planning events efficiently.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Major gifts officers and social media directors have different pay scales, as shown below.
| Major Gifts Officer | Social Media Director | |
| Average salary | $84,209 | $70,846 |
| Salary range | Between $53,000 And $132,000 | Between $40,000 And $124,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Nevada | Idaho |
| Best paying company | Earthjustice | Accenture |
| Best paying industry | Non Profits | Internet |
There are a few differences between a major gifts officer and a social media director in terms of educational background:
| Major Gifts Officer | Social Media Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between major gifts officers' and social media directors' demographics:
| Major Gifts Officer | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |