Marketing & community relations director vs director of sales and marketing

The differences between marketing & community relations directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & community relations director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a marketing & community relations director has an average salary of $147,137, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a marketing & community relations director include community relations, press releases and community outreach. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Marketing & community relations director vs director of sales and marketing overview

	Marketing & Community Relations Director	Director Of Sales And Marketing
Yearly salary	$147,137	$117,348
Hourly rate	$70.74	$56.42
Growth rate	8%	5%
Number of jobs	97,785	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	42	46
Years of experience	4	8

Marketing & community relations director vs director of sales and marketing salary

Marketing & community relations directors and directors of sales and marketing have different pay scales, as shown below.

	Marketing & Community Relations Director	Director Of Sales And Marketing
Average salary	$147,137	$117,348
Salary range	Between $100,000 And $215,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between marketing & community relations director and director of sales and marketing education

There are a few differences between a marketing & community relations director and a director of sales and marketing in terms of educational background:

	Marketing & Community Relations Director	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Pennsylvania	University of Southern California

Marketing & community relations director vs director of sales and marketing demographics

Here are the differences between marketing & community relations directors' and directors of sales and marketing' demographics:

	Marketing & Community Relations Director	Director Of Sales And Marketing
Average age	42	46
Gender ratio	Male, 31.2% Female, 68.8%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	7%

Differences between marketing & community relations director and director of sales and marketing duties and responsibilities

Marketing & community relations director example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Marketing & community relations director vs director of sales and marketing skills

Common marketing & community relations director skills

Community Relations, 15%
Press Releases, 10%
Community Outreach, 8%
Promotional Campaigns, 8%
Market Research, 4%
Event Planning, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Marketing & Community Relations Director
Marketing & Community Relations Director vs Director Of Sales And Marketing

Updated January 8, 2025

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