Marketing & community relations director vs marketing director

The differences between marketing & community relations directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & community relations director, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing & community relations director has an average salary of $147,137, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing & community relations director include community relations, press releases and community outreach. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Marketing & community relations director vs marketing director overview

	Marketing & Community Relations Director	Marketing Director
Yearly salary	$147,137	$114,906
Hourly rate	$70.74	$55.24
Growth rate	8%	10%
Number of jobs	97,785	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	42	39
Years of experience	4	10

Marketing & community relations director vs marketing director salary

Marketing & community relations directors and marketing directors have different pay scales, as shown below.

	Marketing & Community Relations Director	Marketing Director
Average salary	$147,137	$114,906
Salary range	Between $100,000 And $215,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between marketing & community relations director and marketing director education

There are a few differences between a marketing & community relations director and a marketing director in terms of educational background:

	Marketing & Community Relations Director	Marketing Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Marketing	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing & community relations director vs marketing director demographics

Here are the differences between marketing & community relations directors' and marketing directors' demographics:

	Marketing & Community Relations Director	Marketing Director
Average age	42	39
Gender ratio	Male, 31.2% Female, 68.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between marketing & community relations director and marketing director duties and responsibilities

Marketing & community relations director example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Marketing & community relations director vs marketing director skills

Common marketing & community relations director skills

Community Relations, 15%
Press Releases, 10%
Community Outreach, 8%
Promotional Campaigns, 8%
Market Research, 4%
Event Planning, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Marketing & Community Relations Director
Marketing & Community Relations Director vs Marketing Director

Updated January 8, 2025

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