Marketing & community relations director vs marketing lead

The differences between marketing & community relations directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & community relations director, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing & community relations director has an average salary of $147,137, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a marketing & community relations director include community relations, press releases and community outreach. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Marketing & community relations director vs marketing lead overview

	Marketing & Community Relations Director	Marketing Lead
Yearly salary	$147,137	$104,664
Hourly rate	$70.74	$50.32
Growth rate	8%	10%
Number of jobs	97,785	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	42	39
Years of experience	4	10

Marketing & community relations director vs marketing lead salary

Marketing & community relations directors and marketing leads have different pay scales, as shown below.

	Marketing & Community Relations Director	Marketing Lead
Average salary	$147,137	$104,664
Salary range	Between $100,000 And $215,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing & community relations director and marketing lead education

There are a few differences between a marketing & community relations director and a marketing lead in terms of educational background:

	Marketing & Community Relations Director	Marketing Lead
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing & community relations director vs marketing lead demographics

Here are the differences between marketing & community relations directors' and marketing leads' demographics:

	Marketing & Community Relations Director	Marketing Lead
Average age	42	39
Gender ratio	Male, 31.2% Female, 68.8%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between marketing & community relations director and marketing lead duties and responsibilities

Marketing & community relations director example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Marketing & community relations director vs marketing lead skills

Common marketing & community relations director skills

Community Relations, 15%
Press Releases, 10%
Community Outreach, 8%
Promotional Campaigns, 8%
Market Research, 4%
Event Planning, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Marketing & Community Relations Director
Marketing & Community Relations Director vs Marketing Lead

Updated January 8, 2025

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