Marketing & community relations director vs marketing manager

The differences between marketing & community relations directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & community relations director, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing & community relations director has an average salary of $147,137, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a marketing & community relations director include community relations, press releases and community outreach. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketing & community relations director vs marketing manager overview

	Marketing & Community Relations Director	Marketing Manager
Yearly salary	$147,137	$104,550
Hourly rate	$70.74	$50.26
Growth rate	8%	10%
Number of jobs	97,785	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	42	39
Years of experience	4	10

Marketing & community relations director vs marketing manager salary

Marketing & community relations directors and marketing managers have different pay scales, as shown below.

	Marketing & Community Relations Director	Marketing Manager
Average salary	$147,137	$104,550
Salary range	Between $100,000 And $215,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing & community relations director and marketing manager education

There are a few differences between a marketing & community relations director and a marketing manager in terms of educational background:

	Marketing & Community Relations Director	Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing & community relations director vs marketing manager demographics

Here are the differences between marketing & community relations directors' and marketing managers' demographics:

	Marketing & Community Relations Director	Marketing Manager
Average age	42	39
Gender ratio	Male, 31.2% Female, 68.8%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between marketing & community relations director and marketing manager duties and responsibilities

Marketing & community relations director example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Marketing & community relations director vs marketing manager skills

Common marketing & community relations director skills

Community Relations, 15%
Press Releases, 10%
Community Outreach, 8%
Promotional Campaigns, 8%
Market Research, 4%
Event Planning, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Executive Management Industry
Marketing & Community Relations Director
Marketing & Community Relations Director vs Marketing Manager

Updated January 8, 2025

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