How to hire a marketing manager/project manager

How to hire a marketing manager/project manager, step by step

Here's a step-by-step marketing manager/project manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing manager/project manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing manager/project manager
• Step 8: Go through the hiring process checklist

What does a marketing manager/project manager do?

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1. Identify your hiring needs

   Before you post your marketing manager/project manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing manager/project manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing manager/project manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing manager/project managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing manager/project managers.

   Type of Marketing Manager/Project Manager	Description	Hourly rate
   Marketing Manager/Project Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$26-52
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Digital Marketing
   • Marketing Campaigns
   • PowerPoint
   • Email Campaigns
   • Email Marketing
   • Project Scope
   • CRM
   • Integrated Marketing
   • SEO
   • Strong Project Management
   • Status Reports
   • Graphic Design
   • Channel Marketing

   Check all skills

   Responsibilities:

   • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
   • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
   • Define and program manage nurture campaigns utilizing CRM database.
   • Manage sensitive digital and print archives of value historic and current photography.
   • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
   • Assist in developing websites by writing HTML5, CSS, and JavaScript code.

   More marketing manager/project manager duties

3. Make a budget

   Including a salary range in the marketing manager/project manager job description is a good way to get more applicants. A marketing manager/project manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing manager/project manager in Kansas may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level marketing manager/project manager. Additionally, a marketing manager/project manager with lots of experience in the field may command a higher salary as a result.

   Average marketing manager/project manager salary

   $78,368yearly

   $37.68 hourly rate

   ---

   Entry-level marketing manager/project manager salary

   $56,000 yearly salary

   Updated December 19, 2025

   Average marketing manager/project manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Nevada	$100,157	$48
   2	California	$96,916	$47
   3	New Jersey	$92,151	$44
   4	Rhode Island	$89,437	$43
   5	Indiana	$88,948	$43
   6	District of Columbia	$85,799	$41
   7	Illinois	$84,321	$41
   8	Michigan	$84,297	$41
   9	New York	$82,020	$39
   10	Louisiana	$81,502	$39
   11	Massachusetts	$81,397	$39
   12	New Hampshire	$81,387	$39
   13	Minnesota	$80,584	$39
   14	Connecticut	$79,149	$38
   15	Washington	$77,973	$37
   16	Wisconsin	$75,772	$36
   17	Missouri	$73,247	$35
   18	Delaware	$73,121	$35
   19	Pennsylvania	$72,916	$35
   20	Georgia	$72,602	$35

   Average marketing manager/project manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$132,181	$63.55	294
   2	Google	$131,630	$63.28	76
   3	Bed Bath & Beyond	$118,431	$56.94
   4	Nokia	$109,058	$52.43
   5	Citi	$106,368	$51.14	12
   6	Sharecare	$105,808	$50.87	1
   7	Marcus & Millichap	$105,388	$50.67	13
   8	Dimensional Fund Advisors	$105,350	$50.65	8
   9	Abbott	$104,788	$50.38	52
   10	NRG Energy	$102,998	$49.52
   11	Acronis	$102,425	$49.24
   12	Chubb	$101,010	$48.56	9
   13	Alere	$100,833	$48.48
   14	Chewy	$99,488	$47.83	11
   15	American Water	$99,368	$47.77	1
   16	PNM Resources	$98,436	$47.33
   17	Cummins	$98,377	$47.30	3
   18	Starz	$96,448	$46.37	4
   19	ChargePoint	$95,490	$45.91
   20	PTC	$94,288	$45.33	12

4. Writing a marketing manager/project manager job description

   A marketing manager/project manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing manager/project manager job description:

   Marketing manager/project manager job description example

   As a Marketing Project Manager, you are responsible for leading projects in support of the overall marketing strategy. You will drive the development and execution of marketing programs, materials and orchestrate project launches across all company brands. You will work cross-functionally to ensure projects are executed effectively and on time, while also streamlining processes and functionalities that can improve the operational effectiveness of the organization.
   
   Accountable for defining, planning, managing, and delivering a given marketing project.Directs complex projects often involving deliverables that take input from sales, product management, IT, Digital Team and Inventory.Rigorously manages project scope to ensure commitments are achieved within agreed upon time, cost, and quality parameters. Partners with Finance to validate financial forecasts and provide on-going reconciliation of resources and other related project expenditures. Define and tracks project milestones while developing, maintaining, and reporting on a project plan.Develops the creative strategy, project charter, integrated project plan, resource plan, contingency plan and related project artifacts.Continuously documents and communicates project issues, milestone, and updates to project stakeholders.Manages and escalates project risks and issues when necessary; identify solutions to remedy issues when possible.Develop and nurture a cohesive team committed to working together and completing the project to the best of their ability. Share project statuses with leadership and cross-functional partners to reduce roadblocks and ensure smooth handoff to stakeholders upon completion.Take leadership of assigned projects and manage team participation, resource alignment, project plan layout, deadline delivery and budget management.
   QUALIFICATIONS:
   Demonstrated competence in project management skills and related experience in relevant fields.Customer-centric mindset Ability to navigate a highly matrixed organization effectively organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners.Ability to communicate at all levels with clarity and precision both written and verbal.Results-oriented and willing to shift plans to meet goals. Works autonomously and takes the initiative to move the business forward.Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure and develops processes for ambiguous situations High motivated, curious individual with a passion for our customers and industry
   
   EDUCATION AND/OR EXPERIENCE:
   Bachelor's degree in marketing, industrial distribution, business management or related field and a minimum of 3 years' experience in a technical sales or marketing role, or equivalent combination of education and experience.PMP CertificateDirect experience in the electrical wholesaling or manufacturing industry is preferred.
   
   #LI-CECE
   
   Total Rewards and Benefits
   Crescent Electric's compensation package includes an array of top-tier benefit options, including:
   Eligibility for health, and dental, vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.Eligibility for company-paid benefits such as life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.Excused Absence time off and Paid Time Off (PTO).Company-paid holidays.Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.Eligibility: Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees who are 21 years of age or older will be automatically enrolled in the company's 401(k) plan once they achieve 90 days of employment.
   
   Family Owned. Culture of Quality. Opportunities to Advance.
   Crescent is transforming and we are on a mission to power the communities we serve through teamwork and relentless customer focus. We have a vision of uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.
   
   Crescent Electric Supply is an Equal Opportunity Employer. Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing manager/project managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing manager/project manager job on Zippia to find and recruit marketing manager/project manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing manager/project managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing manager/project manager

   Once you've decided on a perfect marketing manager/project manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new marketing manager/project manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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