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Media traffic manager vs social media director

The differences between media traffic managers and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media traffic manager and a social media director. Additionally, a media traffic manager has an average salary of $95,411, which is higher than the $70,846 average annual salary of a social media director.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a social media director are facebook insights, instagram, and twitter.

Media traffic manager vs social media director overview

Media Traffic ManagerSocial Media Director
Yearly salary$95,411$70,846
Hourly rate$45.87$34.06
Growth rate8%8%
Number of jobs13,09139,016
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 80%
Average age4242
Years of experience44

Media traffic manager vs social media director salary

Media traffic managers and social media directors have different pay scales, as shown below.

Media Traffic ManagerSocial Media Director
Average salary$95,411$70,846
Salary rangeBetween $61,000 And $148,000Between $40,000 And $124,000
Highest paying City-Seattle, WA
Highest paying state-Idaho
Best paying company-Accenture
Best paying industry-Internet

Differences between media traffic manager and social media director education

There are a few differences between a media traffic manager and a social media director in terms of educational background:

Media Traffic ManagerSocial Media Director
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media traffic manager vs social media director demographics

Here are the differences between media traffic managers' and social media directors' demographics:

Media Traffic ManagerSocial Media Director
Average age4242
Gender ratioMale, 20.0% Female, 80.0%Male, 42.8% Female, 57.2%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media traffic manager and social media director duties and responsibilities

Media traffic manager example responsibilities.

  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
  • Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
  • Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Social media director example responsibilities.

  • Manage client Facebook accounts to increase their sales/promotions.
  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
  • Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
  • Negotiate SmartPlus, Arbitron and Nielsen contracts.
  • Engage and nurture social media communities using HootSuite.
  • Show more

Media traffic manager vs social media director skills

Common media traffic manager skills
  • Party Vendors, 45%
  • Media Planning, 29%
  • Facebook, 25%
Common social media director skills
  • Facebook Insights, 10%
  • Instagram, 9%
  • Twitter, 8%
  • Social Media Marketing, 7%
  • Digital Marketing, 6%
  • Web Content, 5%

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