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Media traffic manager vs social media manager

The differences between media traffic managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media traffic manager, becoming a social media manager takes usually requires 8-10 years. Additionally, a media traffic manager has an average salary of $95,411, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Media traffic manager vs social media manager overview

Media Traffic ManagerSocial Media Manager
Yearly salary$95,411$70,287
Hourly rate$45.87$33.79
Growth rate8%10%
Number of jobs13,091105,475
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 79%
Average age4239
Years of experience410

Media traffic manager vs social media manager salary

Media traffic managers and social media managers have different pay scales, as shown below.

Media Traffic ManagerSocial Media Manager
Average salary$95,411$70,287
Salary rangeBetween $61,000 And $148,000Between $50,000 And $98,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Microsoft
Best paying industry-Technology

Differences between media traffic manager and social media manager education

There are a few differences between a media traffic manager and a social media manager in terms of educational background:

Media Traffic ManagerSocial Media Manager
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Media traffic manager vs social media manager demographics

Here are the differences between media traffic managers' and social media managers' demographics:

Media Traffic ManagerSocial Media Manager
Average age4239
Gender ratioMale, 20.0% Female, 80.0%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between media traffic manager and social media manager duties and responsibilities

Media traffic manager example responsibilities.

  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
  • Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
  • Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Media traffic manager vs social media manager skills

Common media traffic manager skills
  • Party Vendors, 45%
  • Media Planning, 29%
  • Facebook, 25%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

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