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New media strategist vs marketing communications specialist

The differences between new media strategists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media strategist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

New media strategist vs marketing communications specialist overview

New Media StrategistMarketing Communications Specialist
Yearly salary$41,930$53,993
Hourly rate$20.16$25.96
Growth rate8%19%
Number of jobs16,93695,444
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age4237
Years of experience46

New media strategist vs marketing communications specialist salary

New media strategists and marketing communications specialists have different pay scales, as shown below.

New Media StrategistMarketing Communications Specialist
Average salary$41,930$53,993
Salary rangeBetween $22,000 And $77,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between new media strategist and marketing communications specialist education

There are a few differences between a new media strategist and a marketing communications specialist in terms of educational background:

New Media StrategistMarketing Communications Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs marketing communications specialist demographics

Here are the differences between new media strategists' and marketing communications specialists' demographics:

New Media StrategistMarketing Communications Specialist
Average age4237
Gender ratioMale, 55.1% Female, 44.9%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between new media strategist and marketing communications specialist duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

New media strategist vs marketing communications specialist skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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