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New media strategist vs public relations coordinator

The differences between new media strategists and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

New media strategist vs public relations coordinator overview

New Media StrategistPublic Relations Coordinator
Yearly salary$41,930$46,225
Hourly rate$20.16$22.22
Growth rate8%8%
Number of jobs16,93635,324
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 83%
Average age4242
Years of experience44

New media strategist vs public relations coordinator salary

New media strategists and public relations coordinators have different pay scales, as shown below.

New Media StrategistPublic Relations Coordinator
Average salary$41,930$46,225
Salary rangeBetween $22,000 And $77,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between new media strategist and public relations coordinator education

There are a few differences between a new media strategist and a public relations coordinator in terms of educational background:

New Media StrategistPublic Relations Coordinator
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs public relations coordinator demographics

Here are the differences between new media strategists' and public relations coordinators' demographics:

New Media StrategistPublic Relations Coordinator
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and public relations coordinator duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

New media strategist vs public relations coordinator skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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