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New media strategist vs social media specialist

The differences between new media strategists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

New media strategist vs social media specialist overview

New Media StrategistSocial Media Specialist
Yearly salary$41,930$51,584
Hourly rate$20.16$24.80
Growth rate8%8%
Number of jobs16,93647,228
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age4242
Years of experience44

New media strategist vs social media specialist salary

New media strategists and social media specialists have different pay scales, as shown below.

New Media StrategistSocial Media Specialist
Average salary$41,930$51,584
Salary rangeBetween $22,000 And $77,000Between $38,000 And $68,000
Highest paying City-Washington, DC
Highest paying state-Hawaii
Best paying company-McKinsey & Company Inc
Best paying industry-Professional

Differences between new media strategist and social media specialist education

There are a few differences between a new media strategist and a social media specialist in terms of educational background:

New Media StrategistSocial Media Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs social media specialist demographics

Here are the differences between new media strategists' and social media specialists' demographics:

New Media StrategistSocial Media Specialist
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and social media specialist duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

New media strategist vs social media specialist skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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