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New media strategist vs social media strategist

The differences between new media strategists and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media strategist, becoming a social media strategist takes usually requires 1-2 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a social media strategist are instagram, digital marketing, and twitter.

New media strategist vs social media strategist overview

New Media StrategistSocial Media Strategist
Yearly salary$41,930$62,339
Hourly rate$20.16$29.97
Growth rate8%10%
Number of jobs16,93643,791
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4244
Years of experience42

New media strategist vs social media strategist salary

New media strategists and social media strategists have different pay scales, as shown below.

New Media StrategistSocial Media Strategist
Average salary$41,930$62,339
Salary rangeBetween $22,000 And $77,000Between $41,000 And $94,000
Highest paying City-San Francisco, CA
Highest paying state-Utah
Best paying company-Google
Best paying industry-Technology

Differences between new media strategist and social media strategist education

There are a few differences between a new media strategist and a social media strategist in terms of educational background:

New Media StrategistSocial Media Strategist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs social media strategist demographics

Here are the differences between new media strategists' and social media strategists' demographics:

New Media StrategistSocial Media Strategist
Average age4244
Gender ratioMale, 55.1% Female, 44.9%Male, 39.1% Female, 60.9%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage12%11%

Differences between new media strategist and social media strategist duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Social media strategist example responsibilities.

  • Manage social media and content creation for Instagram account of 23k+ followers.
  • Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
  • Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
  • Crowd source using Facebook, Google and LinkedIn ads.
  • Show more

New media strategist vs social media strategist skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common social media strategist skills
  • Instagram, 7%
  • Digital Marketing, 7%
  • Twitter, 6%
  • Social Media Marketing, 6%
  • Social Platforms, 4%
  • Linkedin, 4%

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